Twitter announced that it has purchased the company’s social data providers , Gnip , to values that are not disclosed on Tuesday ( 15/04/2014 ) . Twitter shares soared thanks to this announcement because social data is believed to be very attractive to corporate and government segments .
Twitter is in the stock price of 45.52 dollars at the close of trading on Tuesday , moving up 4.65 percent compared to the previous day .
Twitter said in a blog publications that deal with Gnip allows them to dig deeper analysis of 500 million per day posed chirp users .
Companies based in San Francisco , California , USA , before utilizing the data belonging to third party companies , namely Datasift and Dataminr , to buy and sell the data analysis chirp back to the corporate segment .
" The chirp of the public can reveal various insights . So many institutions academics , journalists , marketers , brands , politicians , and development , which regularly use Twitter and collect data to see trends , sentiment analysis , looking for news , connect with customers , and more , "said Jana Messerschmidt , Vice President of Twitter .
Gnip was founded in 2008 . They have teamed up with Twitter for four years , but also provides social data to content on Tumblr , WordPress , Reddit , Instagram , and Foursquare .
Ryan Sarver , a former director of the Twitter platform and now works for the company investors Redpoint Ventures , said the acquisition could immediately boost earnings Twitter . Because , there are hundreds of clients in finance , media , and government , which utilize Twitter data and are willing to pay to get the data.
( Read: cucak ijo betina )
" There is a huge latent value in linimassa Twitter , " Ryan said , as quoted by Reuters .